bostromagency.com

We Help You Find Qualifying Sales Leads That Fit Your Niche

We Follow Best Practices To Target Your Ideal Prospects And Grow Leads That Allows You To...

Secure Partnerships
Get Trial Users
Nurture Leads
Generate Awareness
Book Meetings with Prospects
Distribute Your Content
Get Booked On Podcasts
Book Guest Speakers
Raise Venture Capital

How We Work?

Our B2B lead qualification process is methodical & data-driven.

The goal is to identify the ‘right’ cadence & message as per the respective persona.

We get this done by tracking & measuring everything from day 1.

Stage (1) - Ideate

This is where we help you clearly define your target audience & break it up into specific personas.

After that, we brainstorm relevant messaging per persona and plan our lead qualification process accordingly.

As we are doing this, our team will start setting up your email infrastructure based on your requirements. This includes domain/IP warmup and the necessary tools.

Stage (2)- Experiment

Once messaging and the audience are decided, we begin experimenting to increase your sales qualified leads.

To do this, we launch ‘micro’ campaigns and review the results in a qualitative manner.

The goal is to identify (with data) messaging that resonates with the respective audience/persona.

We will also identify which marketing channels complement your email campaigns (eg. social, content, landing pages, ads).

Combining email with other channels drive up conversion by nearly 3X.

 

Stage (3) - Scale

Once the right cadence and messaging have been identified, we focus on the ‘winning’ campaign(s) and amplify our sales qualification process and strategies.

 

Stage (4) - Optimize

We optimize and measure for one metric – prospects that are interested in a conversation (for outbound) or the number of purchases/activations (for email marketing)

This is done by frequently reviewing a campaign’s performance to understand why we got these specific results and extrapolate valuable insights.

These learnings are utilized in the launch of the next campaign …and the process of lead generation and qualification begins again!

 
 

How can our lead qualification services benefit you?

FAQs

What Is Lead Qualification?
B2b lead qualification is the process of filtering out the most sales-ready leads from your existing leads that are likely to make a purchase from your company and become long-term customers. It determines whether the potential customer is actually interested in the opportunity you are presenting and is worthy of your time.
Sales lead qualification saves you time and energy as you only talk to the right people. It lets you personalize engagement with your prospects and eventually, improves close rates and boosts your revenue. On the whole, it helps you determine whether your potential client is in the right industry to benefit from your service offerings.

1. What is your role in key decisions that your company takes?

2. What business problems are you looking to solve? Have you tried any solutions to resolve them yet?

3. What pain points are you still experiencing even after having the solutions?

To determine your service qualified lead make sure:

  • Your lead is a primary decision-maker
  • Well aware of their problem
  • Has a sense of urgency to resolve their issues
  • Have faith in you and your company
  • Cares about your advice and listens to you willingly

The first step in a lead qualification process is to make sure whether the prospect is the right fit for your company and whether they are interested in your product or services/ their level of engagement during the entire process.

You can identify a sales lead with the help of:

  • Marketing 
  • Social Media
  • Networking
  • Referrals
  • Product trials
  • Consultations

We offer our lead qualification services in Toronto, Dubai, Abu Dhabi, Berlin, New York, Singapore, San Francisco, Chicago, Dallas, Washington, Los Angeles, Boston and Hong Kong.

 
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