Dominate Your Market
Bostrom Agency creates a powerful growth engine designed to generate qualified leads and fill your sales pipeline with valuable opportunities.
By leveraging advanced multi-channel growth marketing strategies and over 50 SaaS products, we supercharge the entire demand generation process.
Whether it’s cold emails, webinars, or anything in between, we’ve got you covered.
Our Growth Marketing Services for B2B Organizations
Growth Strategy
- Developing a Holistic Growth Strategy
- Developing Go-to-Market (GTM) for new products or services
- Developing a comprehensive Demand Generation plan
Outbound Marketing Services & Operations
- Cold Email Outreach Campaigns
- Prospect List Building
- Cold Email Deliverability Analysis
- Conversion Copywriting
- Responding to Prospects
- Appointment Setting
- Account Based Marketing (ABM)
- Campaign Management
- Sales Automation
Inbound Marketing Services & Operations
- Email Marketing
- Marketing Automation
- SEO
- Content Marketing
- Linkedin Content Production
Bostrom Agency is an exceptional asset for any company aiming to kickstart their growth and establish a solid foundation for prospecting. They assisted us in developing multiple prospecting strategies and provided guidance on every stage of our sales funnel. Additionally, they introduced us to new categories worth pursuing. Overall, they are fantastic partners!
Our Process to Get Results is Structured and Data-Driven
Stage (1) Ideate
This is where we help you clearly define your target audience & break it up into specific personas.
After that we brainstorm relevant messaging per persona.As we are doing this, our team will start setting up your email infrastructure based off your requirements. This includes domain/IP warmup and the necessary tools
Stage (2) Experiment
Once messaging and the audience is decided, we begin experimenting.
To do this we launch ‘micro’ campaigns and review the results in a qualitative manner.
The goal is to identify (with data) messaging that resonates with the respective audience/persona.We will also identify which marketing channels compliment your email campaigns (eg. social, content, landing pages, ads).
Combining email with other channels drive up conversion by nearly 3X.
Stage (3) Scale
Once the right cadence and messaging has been identified. We focus on the ‘winning’ campaign(s) and amplify.
Stage (4) Optimize
We optimize and measure for one metric – prospects that are interested in a conversation (for outbound), or number of purchases/activations (for email marketing).
This is done by frequently reviewing a campaigns performance to understand why we got these specific results and extrapolate valuable insights.
These learnings are utilized in the launch of the next campaign …and the process begins again!
Bostrom Agency is a reliable partner for launching outbound campaigns. Our cold email open rates consistently range from 40% to 80%, and our click-through rates are between 15% and 35%. Most importantly, we are now engaging in 10 to 25 conversations with prospects that were previously out of reach!
FAQ
What is the difference between cold email outreach and email marketing?
Cold email outreach is to communicate with people you would like to know. Similar to a cold call – but instead of using a phone you are using email. You are using a specific mailbox(es) to communicate with your prospects
Email marketing are the emails you get from a company when you opt-in for a subscription of some sort. This could be a daily/weekly newsletters, receipts, reminder emails etc. You would use email marketing tools like Mailchimp, Klaviyo, etc.
Cold emailing seems spammy - what are you doing to make sure your emails land in the inbox?
Cold email is a powerful tactic to propose a business partnership. Unfortunately many do not know how to use it properly. We are used to being mass emailed from overseas companies that hold no relevancy.
We do not do that.
We research your industry, understand your value proposition and communicate that to your ideal prospect. We have a specific methodology to ensure your emails land in the inbox. In short it comes down to the following three principles:
(1) Properly setup your domain records and warm it up
(2) Make sure your prospect data list is clean, up to-date and relevant
(3) Make sure your messaging is relevant to your prospect
How does your cold email outreach process allow you to be compliant with international data privacy laws?
Our process allows us to be compliant with CASL, GDPR and CCPA. We only email business email addresses, place an opt-out link on all communication, do not email people who have opted out previously and always ensure your messaging is relevant with a business/professional reason for the outreach.
What should my average deal size be to cold email our ideal prospects?
Ideally the average annual contract value for your product/service should be a minimum of USD 3000. Otherwise the unit economics will not make sense. If your deal size is less than USD 3000 dollars you can still use cold email to acquire new customers – but it would not make sense to hire us.
Do you provide data for our ideal prospects when doing outbound cold emails?
We can suggest different data vendors based on your requirements. Alternatively we can do it ourselves & expense it to you if it makes it easier. The cost for this data will range depending on what type of information you need and how many contacts are required.
Are you using any proprietary tools?
We use a variety of existing well known SaaS products to setup & manage your campaigns. A complete tool list will be shared on our onboarding/kick-off call.
What are some other common services you offer?
Bostrom Agency offers B2B lead generation, lead nurturing, lead qualification, cold email outreach, B2B email marketing, B2B appointment setting, B2B demand generation, and outsourced sales. You can consider us an end-to-end outbound agency for SaaS companies.
How much does your agency charge and how does it work?
It is simple. Once a scope of work is agreed upon – we setup a monthly retainer. Our agency fees start at USD 500 a month and increases based on the scope. We recommend to work together for at least 3 months. As this allows us to go through our process properly.
Bostrom Agency has been crucial to our business growth. The team is knowledgeable, friendly, and highly responsive. I appreciate that we're constantly learning and refining our strategies. We've set ambitious targets, and so far, we've exceeded them!
