Once messaging and the audience is decided we begin experimenting.
To do this, we launch ‘micro’ lead gen campaigns and review the results in a qualitative manner.
The goal is to identify (with data) messaging that resonates with the respective audience/persona and how much sales and lead generation it can drive.
We will also identify which marketing channels compliment your email campaigns (eg. social, content, landing pages, ads).
Here, combining email with other channels drives up conversion by nearly 3X for BSaaS companies we’ve previously worked with.