Once messaging and the audience are decided, we begin experimenting to increase your sales qualified leads.
To do this, we launch ‘micro’ campaigns and review the results in a qualitative manner.
The goal is to identify (with data) messaging that resonates with the respective audience/persona.
We will also identify which marketing channels complement your email campaigns (eg. social, content, landing pages, ads).
Combining email with other channels drive up conversion by nearly 3X.