Once messaging and the audience is decided, we begin experimenting.
To do this, we launch ‘micro’ appointment setting campaigns and review the results in a qualitative manner.
The goal is to identify (with data) messaging that resonates with the respective audience/persona.
We will also identify which marketing channels complement your email campaigns (eg. social, content, landing pages, ads).
Combining email with other channels drives up conversion by nearly 3X for SaaS companies in Toronto we’ve previously worked with.