bostromagency.com

Take The Lead With Our B2B SaaS Lead Generation Services

We help SaaS companies find the right leads and build successful relationships...

Secure Partnerships
Get Trial Users
Nurture Leads
Generate Awareness
Book Meetings with Prospects
Distribute Your Content
Get Booked On Podcasts
Book Guest Speakers
Raise Venture Capital

How Do We Work?

Our process of B2B lead generation is methodical & data-driven.

The goal is to identify the ‘right’ cadence & message as per the respective persona.

We get this done by tracking & measuring everything from day 1.

Stage (1) - Ideate

This is where we help you clearly define your target audience & break it up into specific personas.

After that, we brainstorm relevant messaging per persona and pick the best saas lead generation strategies that will work for you.

As we are doing this, our team will select the right online lead generation techniques and test your market, combining all the methods and strategies to meet different business challenges.

 

Stage (2)- Experiment

Once messaging and the audience is decided we begin experimenting.

To do this, we launch ‘micro’ lead gen campaigns and review the results in a qualitative manner.

The goal is to identify (with data) messaging that resonates with the respective audience/persona and how much sales and lead generation it can drive.

We will also identify which marketing channels compliment your email campaigns (eg. social, content, landing pages, ads).

Here, combining email with other channels drives up conversion by nearly 3X for BSaaS companies we’ve previously worked with.

Stage (3) - Scale

Once the right cadence and messaging has been identified.

We focus on the ‘winning’ campaign(s) and amplify your sales with our lead generation services.

Stage (4) - Optimize

As a B2B lead gen agency, we optimize and measure for one metric – prospects that are interested in a conversation (for outbound) or number of purchases/activations (for email marketing)

This is done by frequently reviewing a campaigns performance to understand why we got these specific results and extrapolate valuable insights.

These learnings are utilized in the launch of the next campaign …and the process of sales and lead generation begins again!

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